Tuesday, August 25, 2020

Developing Health and Safety for Fire Fighters

Creating Health and Safety for Fire Fighters Part 6 Conversation This part contains the clarification and assessment of the discoveries introduced in the former segment. This part give us assessment and examination dependent on the theories, goals, or exploration question. This section identifies with the distributed works delineated and evaluated in the audit of writing part. 6.1. Segment profile During the entire review and during the investigation of information assortment inside the Mauritius Fire and Rescue administrations, it was seen that inward factors were predominant contrasted with outside variables while indentifying the effect on the wellbeing and security of firemen. While breaking down the segment profile segment inside the survey, it was discovered that a large portion of the respondents were somewhere in the range of 20 and 30 years showing a generally youthful working power inside this part. 71 respondents had Higher School Certificate as most noteworthy instruction level and over one year working experience. 6.2. Attention to risks and long stretches of administration. The outcomes indicated that all the respondents are of the risks relating to their activity The outcomes gathered shows that there was a feeble noteworthy relationship between the two factors (phi=0.353, p=0.00 6.3. Kinds of injury continued during profession Q 4: Which kind of injury have you supported during your vocation? The sorts of word related wounds supported by firemen are in that capacity; Minor wounds, for instance, minor cuts and wounds Significant wounds, for instance, significant cuts, wounds, injuries, sickness or injury bringing about under 3 days lost workdays More than 3 days wounds, for instance, head wounds, inward dying, eye wounds, spinal wounds, cracks, disengagement and any disease or injury bringing about 3 days or progressively lost workdays. Figure 7 above outlines the sorts of wounds continued by firemen at the working environment. 117 firemen have continued minor wounds, 70 of them have supported significant wounds and the staying 58 have supported more than 3 days wounds which is less contrasted with minor wounds. It was discovered that most of the firemen experience minor wounds Moreover, figure 6 speaks to how much firemen are presented to fire. 73 firemen were presented to perils to a huge degree and 128 of them were presented to dangers partially. Less significantly 32 firemen were presented to perils and the staying 12 firemen were not presented to risks by any stretch of the imagination. Target 3: To look at the kind of wounds supported by the firemen and the level of introduction to dangers in putting out fires. Firemen have incredible injury rates because of their occupations’ weighty requests and introduction to dangers conditions (anon, 2013). The information gathered in the review that proper preparing and consideration is given to the wellbeing and strength of the firemen. The impression of the firemen on kinds of wounds and level of presentation to dangers is that they concur that suitable preparing is given to them however the administration framework ought to be improved, new highlights ought to be contemplated. Notwithstanding, there is still opportunity to get better to diminish different sorts of wounds that is significant wounds and more than 3 days wounds. The factor on injury chance possibly gives knowledge on the most proficient method to target injury avoidance endeavors for the local groups of fire-fighters. 6.4. Evaluating whether chance appraisal did. A hazard evaluation is a procedure to recognize possible risks in a work environment and to dissect what could be the results if a peril happens. (HSE, anon). Each business has the obligation to impact a hazard evaluation inside 30 days of the beginning of any activity (OSHA, 2005). The information gathered have demonstrated that most of firemen concurred that hazard appraisal is completed in MFRS. Each business has a legitimate commitment to impact a hazard evaluation inside 30 days of the beginning of any activity (OSHA, 2005). The outcomes indicated that 183 respondents concurred that hazard appraisal was done on the fire ground and 62 respondents oppose this idea. We can in this manner find that the perspectives on the respondents were palatable as most of them concur that chance evaluation in completed and this affirms the administration was withstanding to the law. In addition, a one example t-test was done to decide the connection between consciousness of hazard appraisal and firemen supposition whether chance evaluation can dispense with or relieve dangers. The one example test, measurements programs produce a gauge mean (1.27), with populace mean ÃŽ ¼. The mean variable of the variable fir this specific example of attention to chance appraisal is 1.27, which is factually and fundamentally unique in relation to the test esteem 0.4. We can in this way presume firemen supposition on whether chance evaluation can wipe out or relieve chance has an essentially higher mean on attention to chance appraisal than 40%. The view of the firemen in the local groups of fire-fighters is that they concur that chance appraisal can help take out or moderate dangers. However there’s opportunity to get better in the MFRS. Enhancement for chance administration plan can be likewise made by making overviews on the perils and hazard that mess wellbeing up and wounds. 6.5. Surveying the executives care and firemen capacity to impart One of the destinations of this examination was to evaluate whether the executives care about the wellbeing and strength of firemen and firemen capacity to speak with the executives. The administration has the obligation to invest the best of energy in giving security, wellbeing and government assistance of the considerable number of workers. Be that as it may, it is a lawful commitment for the administration to give the extent that is sensibly practicable a sheltered work environment to all the representatives (OSHA, 2005). A connection test was done to decide if there is a connection between whether the board care about the wellbeing and soundness of firemen and firemen capacity to speak with the administration a relationship test was done. For the relationship test the measurement program delivered a gauge r (0.134). The Pearson’s r esteem 0.134 is certain at 1% certainty stretch. In this way, the connection test between the executives care and firemen capacity to speak with the board shows that there is a feeble connection between the board care about wellbeing and security of firemen and firemen capacity to speak with the board. The perspectives on the respondents on the administration was not palatable as the administration was not withstanding to the law and even the firemen delay or are in able to speak with the administration. In this way, we can conclude that there is a poor administration framework at the MFRS. 6.6. Giving proposal to improving security and strength of firemen To give proposals to improving security and wellbeing in the local group of fire-fighters is one of the destinations of this investigation. The minority of the firemen who know about the techniques in the local group of fire-fighters found that the administration has the need to give security preparing to every one of them concerning wellbeing systems, wellbeing strategy, rules and guidelines and mindfulness on their privileges to give proposals to improve their security and wellbeing. Hence to improve the wellbeing and security of firemen in local groups of fire-fighters certain guidelines of wellbeing which incorporate hazard mindfulness by the firemen, firemen support in chance evaluation , the firemen ought to be given persuasive advantages to expand wellbeing society and wellbeing practices at the working environment and the firemen ought to be all around prepared and given proper individual defensive gear for the undertaking they are alloted. The administration should complete examination and discover ways how to cure a risky circumstance. Likewise the administration should look for the impression of firemen about the dangers and perils. . The administration can likewise execute wellbeing programs which will incorporate customary examination of the firemen and a consistent report of the soundness of the firemen ought to be recorded

Saturday, August 22, 2020

Invitation meeting Essay Example for Free

Greeting meeting Essay Boston worldwide is an organization that has given re-appropriated assets administrations to fortune 500 organizations. The organizations have had the option to tackle their issues through our recommendation. We are the business heads in dealing with our workers as far as their remuneration protection and incapacity protection inclusion. Your organization has as of late encountered various human asset issues. This might be because of the development that you are experiencing. Your organization is developing quick and necessities to developed in human asset benefits as well. I additionally comprehend that your organization doesn't have the in †house skill to rapidly build up the human asset and the methodology required inside a bigger, traded on an open market association. It is significant for each organization to have a human asset office with qualified workers that investigate the government assistance of its representatives. I was pondering whether your organization has ever considered worker’s remuneration handicap introduction. It is consequently that my organization might sympathetically want to request that you set up a gathering with us I request to examine the issues you are as of now confronting and the administrations that our organization offers. We are confident that we will go into an agreement with you for these administrations so you organization can keep developing.

Sunday, August 2, 2020

Understanding the Marketing Mix Concept - 4Ps

Understanding the Marketing Mix Concept - 4Ps THE FOUR P’S Marketing is simplistically defined as ‘putting the right product in the right place, at the right price, at the right time.’ Though this sounds like an easy enough proposition, a lot of hard work and research needs to go into setting this simple definition up. And if even one element is off the mark, a promising product or service can fail completely and end up costing the company substantially.The use of a marketing mix is an excellent way to help ensure that putting the right product in the right place, will happen. The marketing mix is a crucial tool to help understand what the product or service can offer and how to plan for a successful product offering. The marketing mix is most commonly executed through the 4 P’s of marketing: Price, Product, Promotion, and Place.These have been extensively added to and expanded through additional P’s and even a 4C concept. But the 4Ps serve as a great place to start planning for the product or even to evaluate an existing product off ering. © Entrepreneurial InsightsIn this article, we will look at 1) the four P’s, 2) history of the marketing mix concept and terminology, 3) purpose of the marketing mix, 4) key features of the marketing mix, 5) developing a marketing mix, 6) key challenges, and 7) marketing mix example â€" Nivea.THE FOUR P’SProductThe product is either a tangible good or an intangible service that is seem to meet a specific customer need or demand. All products follow a logical product life cycle and it is vital for marketers to understand and plan for the various stages and their unique challenges. It is key to understand those problems that the product is attempting to solve. The benefits offered by the product and all its features need to be understood and the unique selling proposition of the product need to be studied. In addition, the potential buyers of the product need to be identified and understood.PricePrice covers the actual amount the end user is expected to pay for a product. How a pro duct is priced will directly affect how it sells. This is linked to what the perceived value of the product is to the customer rather than an objective costing of the product on offer. If a product is priced higher or lower than its perceived value, then it will not sell. This is why it is imperative to understand how a customer sees what you are selling. If there is a positive customer value, than a product may be successfully priced higher than its objective monetary value. Conversely, if a product has little value in the eyes of the consumer, then it may need to be underpriced to sell. Price may also be affected by distribution plans, value chain costs and markups and how competitors price a rival product.PromotionThe marketing communication strategies and techniques all fall under the promotion heading. These may include advertising, sales promotions, special offers and public relations. Whatever the channel used, it is necessary for it to be suitable for the product, the price and the end user it is being marketed to. It is important to differentiate between marketing and promotion. Promotion is just the communication aspect of the entire marketing function.PlacePlace or placement has to do with how the product will be provided to the customer. Distribution is a key element of placement. The placement strategy will help assess what channel is the most suited to a product. How a product is accessed by the end user also needs to compliment the rest of the product strategy.The Marketing Mix[slideshare id=28668730doc=themarketingmix-131127043828-phpapp01w=710h=500][cp_modal id=cp_id_75506] [/cp_modal]HISTORY OF MARKETING MIX CONCEPT AND TERMINOLOGYThe marketing mix concept gained popularity following an article titled “The Concept of the Marketing Mix” by Neil Borden published in 1964. Borden explained how he started using the term inspired by James Culliton who in the 1940s described the marketing manager as a ‘mixer of ingredients.’ Borden’s article detailed these ingredients as product, planning, price, branding, distribution, display, packaging, advertising, promotions, personal selling among many others. Eventually E. Jerome McCarthy clustered these multiple items into four high level categories that we now know as the 4 P’s of marketing. “Its elements are the basic, tactical components of a marketing plan”. Together, elements in these four categories help develop marketing strategies and tactics.PURPOSE OF MARKETING MIXThe 4P’s were formalized and developed over the years by experts to ensure the creation and execution of a successful marketing strategy. Through the use of this tool, the attempt is to satisfy both the customer and the seller. When properly understood and utilized, this mix has proven to a key factor in a product’s success.KEY FEATURES OF MARKETING MIXInterdependent variablesThe marketing mix is made up of four unique variables. These four variables are interdependent and need to be planned in conjunction with one another to ensure that the action plans within all four are complimentary and aligned.Help Achieve Marketing TargetsThrough the use of this set of variables, the company can achieve its marketing targets such as sales, profits, and customer retention and satisfaction.Flexible ConceptThe marketing mix is a fluid and flexible concept and the focus on any one variable may be increased or decreased given unique marketing conditions and customer requirements.Constant MonitoringIt is vital to keep an eye on changing trends and requirements, within the company as well as in the market to ensure that th e elements in marketing mix stays relevant and updated.Role of Marketing ManagerA mature, intelligent and innovative marketing manager needs to be at the helm of the marketing mix. This pivotal role means that this manager is responsible for achieving desired results through the skill manipulation of these variables.Customer as a focal pointA vital feature of the marketing mix is that the customer is the focal point of the activity. The value of the product is determined by customer perceptions and the goal is to achieve a satisfied and loyal customer.This video shows how you can create value by using the marketing mix. DEVELOPING A MARKETING MIXIntuition and creative thinking are essential job requirements for a marketing manager. But relying on just these can lead to inaccurate assumptions that may not end up delivering results. To ensure a marketing mix that is based in research and combines facts with innovation, a manager should go through the following systematic process:Step 1: Defining Unique Selling PropositionThe first item on the marketing manager’s agenda should be to define what the product has to offer or its unique selling proposition (USP). Through customer surveys or focus groups, there needs to be an identification of how important this USP is to the consumer and whether they are intrigued by the offering. It needs to be clearly understood what the key features and benefits of the product are and whether they will help ensure sales.Step 2: Understanding the ConsumerThe second step is to understand the consumer. The product can be focused by identifying who will purchase it. All other elements of the marketing mix follow from this understanding. Who is the customer? What do they need? What is the value of the product to them? This understanding will ensure that the product offering is relevant and targeted.Step 3: Understanding the CompetitionThe next step is to understand the competition. The prices and related benefits such as discounts, w arranties and special offers need to be assessed. An understanding of the subjective value of the product and a comparison with its actual manufacturing distribution cost will help set a realistic price point.Step 4: Evaluating Placement OptionsAt this point the marketing manager needs to evaluate placement options to understand where the customer is most likely to make a purchase and what are the costs associated with using this channel. Multiple channels may help target a wider customer base and ensure east of access. On the other hand, if the product serves a niche market then it may make good business sense to concentrate distribution to a specific area or channel. The perceived value of the product is closely tied in with how it is made available.Step 5: Developing Communication / Promotion strategyBased on the audience identified and the price points established, the marketing communication strategy can now be developed. Whatever promotional methods are finalized need to appea l to the intended customers and ensure that the key features and benefits of the product are clearly understood and highlighted.Step 6: Cross-check of the Marketing MixA step back needs to be taken at this point to see how all the elements identified and planned for relate to each other. All marketing mix variables are interdependent and rely on each other for a strong strategy. Do the proposed selling channels reinforce the perceived value of the product? Is the promotional material in keeping with the distribution channels proposed? The marketing plan can be finalized once it is ensured that all four elements are in harmony and there are no conflicting messages, either implicit or explicit.Marketing Mix Development[slideshare id=8625244doc=marketingmixdevelopment-110718090426-phpapp02w=710h=500]KEY CHALLENGESOver the years, marketing managers have felt that the traditional marketing mix has its limitations in how it is structured. Several important elements have been grouped withi n four larger categories thereby belittling their true importance amid several factors. Two main criticisms and their solutions:Lack of Focus on ServicesThe conventional marketing mix tends to be applicable to tangible goods i.e. the traditional definition of products. Services or intangible goods are also a vital customer offering and can be planned for in much the same way as physical products. To cater to the unique challenges of services, the 4P model has been supplemented with 3 additional categories which are:Physical Evidence is proof and a reassurance that a service was performedPeople are the employees who deliver the serviceProcesses are the methods through which a service is executed and delivered to the customerLack of True Customer FocusThough a total focus on the customer and what they desire is a vital element of the 4P model, this truth is often in danger of being overlooked by enthusiastic marketing teams. To counter this, Robert F. Lauterborn put forward his custom er centric four Cs classification in 1990. This model converts the four P’s into more customer oriented four C’s:Product to Customer SolutionPrice to Customer CostPromotion to Customer CommunicationPlace to Customer ConvenienceMARKETING MIX EXAMPLE â€" NIVEAThe CompanyNIVEA is a well-known company that is in the high quality skin and beauty care product market. NIVEA is one the brands manufactured and sold by Beiersdorf, which was established in 1882. In UK, the company has always focused on ensuring availability of their products to as many people as possible. In addition, the company has always strived to understand the varied needs of its vast consumer base and bring as many specific products to market as possible.Marketing mix for new product lineMarket research revealed an opportunity in the market for a younger customer base. This led to the launch of Nivea Visage Young in 2005. This product was developed for girls in the 13 to 19 year age range.For the eventual launch of the product, the company needed to develop a balanced and relevant marketing mix to appeal to its young audience. Through its initial launch in 2005 to a subsequent re launch in 2007, the company focused closely on the marketing mix balance to help ensure that all elements of the product appeal to the target audience to achieve success.ProductThe company put significant importance in ongoing research to understand the constantly evolving market and consumer dynamics. This knowledge has helped the company develop more innovative new products that fulfill consumer needs. Through this research, it became clear that younger consumers wished for a more specific product that addressed the skin needs of their age category. The need was for a product that offered a beautifying regime for daily use rather than a medicated product that targeted specific skin problems. The latter were abundantly being offered by competition. The product was subsequently redesigned to meet these specialized req uirements.From the company’s perspective, some of the changes helped meet its commitment to the environment which included more efficient packaging to reduce waste, the use of more natural products and the use of recyclable plastic.PriceAn effective pricing strategy takes into account the product’s perceived and actual values. The final price should be based on both these in order to make the product attractive to both buyer and seller. After its relaunch, Nivea Visage Young was priced a little higher than before to account for the new formula, better packaging and extended range of products. Since the product as being bought by mothers for their daughters, it remained low enough to remain good value for money. Effective pricing means that sales from this product account for nearly 7 percent of all Nivea Visage sales.PlaceAs mentioned, Nivea aims to have a wide reach for its products to ensure that it is easily available wherever needed by the extensive target market. The primar y channels used are retail stores. High Street stores such as Boots and Superdrug account for nearly 65 percent of all sales. Another portion comes from grocery chain stores such as ASDA or Tesco. This covers young people making their own purchases (mostly high street), as well as their mothers buying for them (mostly grocery stores). These stores ensure a cost effective distribution channel that has a wide reach. The company manages its own cost by selling to wholesalers rather than directly to smaller stores. It also does not sell online directly, but the product is sold through stockists.PromotionNivea’s has always tried to base its promotions on the actual lifestyle of its target market. The company does not find above the line promotions to be very effective as these are one way communications through TV for example. Instead, the promotion is more consumer led through different below the line solutions. Sample sales are a key activity that allows consumers to try out the actu al product. There is also an interactive online magazine FYI (fun, young, independent) to increase product visibility and association. The company has also maintained a strong social media presence on popular social media networks. This used of new media has ensured a better brand awareness and association among target audience.ConclusionThrough its successful use of a balanced marketing mix, Nivea Visage Young has managed to create a clear position in the market. It addresses a need felt by a specific niche segment. Traditional distribution methods are balanced by a unique product and updated promotional strategies. This ensures that the brand message reaches the right people at the right time in the right way.As we see from the Nivea example, it is vital for any company to focus equally on all elements of the marketing mix while planning for a product. Eventually, there may be a need to divert more resources towards one variable such as strong distribution channels over promotiona l activities. But this needs to come after a clear plan and strategy has been decided upon. An effective marketing mix can mean the difference between a flash in the pan product or one that is bound to become a well-loved classic.